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Groundgame

Resources

Learn the playbook.

Plain-language guides for people doing this for the first time: voter files, direct mail, texting rules, doors, and campaign finance basics. Written for a candidate reading at 11pm after work, not for consultants.

Guides are coming

None has published yet. Until the first one does, see what Groundgame actually makes: a walk list, a plan, a weekly brief and a candidate one-pager, generated from a made-up demo campaign.

See the samples

The launch library

Eight guides, being written.

Each one targets a question real candidates actually search. They publish here as they're finished; no rushed filler, no reheated consultant decks.

  • Planning

    The week-by-week local campaign plan (with template)

  • Voter data

    What is a voter file, and how do you get one in your state?

  • Outreach

    Direct mail that works when your budget is four figures

  • Compliance

    Political texting rules, in plain English (TCPA and 10DLC)

  • Party operations

    The county party's data playbook: every race on one page

  • Planning

    How many doors does it take to win a local race?

  • Compliance

    Campaign finance reporting, explained for first-time candidates

  • Voter data

    Who starts the story? How stories move through local politics

Newsletter

One email per new guide.

Plus the occasional deadline reminder worth having.

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